Create a scalable sampling platform to reach plant-based consumers while enjoying lifestyle passions and generate accelerated awareness and trial of yogurt portfolio
Solution:
Utilized a regional mobile tour platform to target plant-based consumers cost-effectively while supporting key retailers in the region
Customized a unique & sharable event environment catered to showcase Silk’s new dairy free yogurt alterative products and maximize engagement
Social / CRM integration at all events to build community and organically amplify program reach
Results:
201,000+ dairy-free yogurt alternative samples distributed to consumers in in 8 markets across the U.S. and garnering 2.74 million impressions
Social media integration at events to build digital community
