Optimize experiential sampling program and bring to life the brand’s expanding portfolio of gluten-free bread products and superior quality and taste
Solution:
Shifted campaign reach from regional to a national presence and laser-targeted premiere food allergy and lifestyle events to maximize return on investment
Executed a grassroots marketing overlay to recruit partnerships with influential pillars of each community for targeted gifting to sample on the brand’s behalf to their members or patrons
Social / CRM integration at all events to build community and organically amplify program reach
Results:
Delivered over 305,000+ product samples to consumers and community influencers in 10 key markets across the U.S. garnering over 26 million impressions
Launched 2 new products during the campaign to drive awareness and generate trial in the marketplace
Collected CRM data at all events to increase email marketing reach and drive consumers to purchase via E-Commerce
